If you want to start your career in arts, you can focus on building a reputation (on the internet and in the real world) and start establishing a collector base locally. Many businesses are following this marketing trend from selling forklifts in Brisbane or sportscars in New York. Alternatively, you could advance (if you think you are already ready) from a domestic to an international level. You might like to leave a mark on the community associated with the media or show importance to people who are interested in the topic you are in. Decide what you want to do and assess your present status based on your artistic career and network so that you could market your art as necessary.
Digital Marketing for your Art
Digital marketing is getting increasingly important in all industries, from daycare services (https://www.zaycare.nl/) to rental business, and the art world is no exemption. Digital marketing may take a number of different approaches such as the following:
- Online galleries provide a good place to promote your art while attracting new collectors and art enthusiasts.
- Art sites or artist pages on trendy websites are necessary to promote art. It provides fans with a fairly simple and hassle-free means to locate and stay up-to-date via the internet. Contain the address of your website in your business card and in the email being sent out to friends, connections, and mailing list.
- Social media has grown to be a highly effective tool to attract new fans and interact with existing fans. Creating business accounts and pages on sites like Facebook, Instagram, Twitter, Tumblr, and Pinterest is an excellent way to create and keep involved in your work as it develops. If you are into music, getting involved in music streaming services like Spotify promotion services is also a great way to bring your music to your fan base.
Here is a sample of an artist gaining success in social media by building an online presence. It is not so common that Nigerian artist Oresegun Olumide publishes his work on social media. But as soon as this surrealist painter published his work on a regular basis, his artwork spread almost instantaneously. In 2016, photos of his artwork had been shared for more than 50,000 times on Facebook. His following has gone from 800 fans to over 27,000 fans on Instagram. There are lots of examples in just about every artistic career. Building a presence on the Internet can actually play a big role.