Who are the Sneakerheads? Leading Auction Houses are Looking for Them
Sneakerheads are getting attention from auction houses like Sotheby’s and Christies’ that have taken notice that the sneaker market has been attracting collectors for years. Are sneakers works of art or are the auction sales all part of a marketing strategy for sneaker brands? Ask a sneakerhead and he is likely to declare his sneaker …
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