Tips For Eco-Friendly Visual Art Printing

Paper, printing inks, delivery routes, climate-neutral printing, and efficient use of resources are the most important factors in protecting the environment and budgets.

Paper is an important basis of modern visual art life. Without paper, many employees could not imagine their everyday life. Almost every second industrially felled tree worldwide is now processed into paper. Nevertheless, wood and therefore paper is not an infinite resource. People should use them sparingly and carefully. With just a few tricks, visual art companies can start saving paper in everyday life. They can have their advertising material printed in an environmentally friendly way.

Recycled paper as an environmentally friendly alternative

Using recycled paper is one way to leverage sustainable print products. Unlike conventional paper, it is not made from fresh fibers but from waste paper. The waste paper is processed in the recycling process and can be reused. Compared to fresh fiber production, only half the energy and between one-seventh and one-third the amount of water is required to obtain recycled paper.

In addition, forests are protected because less wood has to be cleared. In addition, less waste is generated because the waste paper is not disposed of in landfills. However, recycled paper is not only suitable for companies from an ecological point of view. The use of recycled paper also offers decisive advantages in marketing and enables companies to engage in sustainable activities.

Recycled paper has long been able to dispel prejudices that were common in the past, such as the yellowish color of the paper and a shorter archiving period. High-quality print products can be achieved with the appropriate recycled paper just as easily as with paper made from fresh fibers.

Calculate printing and quantities for visual art advertising materials

At trade fairs and visual art events, it is important to have enough advertising material to distribute. That’s why many marketing managers prefer to print using m428fdw toner too many flyers and the like as a precaution. So, in the end, there is often a lot of material left over that, in the worst case, is thrown away. For this reason, you need an exact calculation, based on empirical values, of how much advertising material. In addition, it is worth printing flyers that you can reuse. They do not contain any current information such as information about a competition, a campaign, or the like.

From an ecological point of view, a single print job with a large print run can be produced in a more environmentally friendly way than many small jobs with short print runs. That’s why it can be worthwhile to print the same flyers for several visual art events so that you can reuse them.